The Art of Communicating Science to Non-Scientific Groups
by Jennifer Casiano
In 2007, Larry Page, co-founder of Google stated, “Science has a serious marketing problem.” Ten years later, we are still struggling. We just haven’t learned how to effectively communicate science. We publish our results and present at symposiums, sure, but what about the non-scientific community? What are we doing to communicate the importance of our results to them?
This past February, nearly fifty graduate students and post-docs braved the winter weather and attended a four day long workshop called SciPhD to learn how to frame skills gained in academia to be marketable towards careers in industry.