The grant program is intended for all graduate students and faculty interested in conducting research in the healthcare marketing or tradeshow industry or becoming more involved with the healthcare tradeshow industry. Applicants should demonstrate that they intend to study a quantifiable, or possibly a qualitative, measure of healthcare exhibit marketing¿s effectiveness. The recipient must possess an earnest interest in the healthcare industry, and in particular, in exhibit or healthcare marketing. The ideal recipient will be working towards a graduate degree, preferably in marketing, possibly with a desire to pursue a career in healthcare marketing or the tradeshow industry.
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Stage of Study: